Adwords Made Easy - 16
Using Keyword Elite to find a profitable keyword market in a couple minutes!
I'm going to use Keyword Elite on the keyword "gardening" and I'll find a profitable keyword for you right away. I've not started with this keyword before, but I can pretty much guarantee Keyword Elite will find a profitable keyword based off of the keyword gardening. So let's begin.
Step 1
Open up Keyword Elite and run project #1. Enter The keyword "gardening" into step 2. Select the Overture checkbox and slide the slider up to 400 results. Click ok.
Step 2
Select all the keywords that Keyword Elite has generated for you. (Keep in mind when you used the Overture search tool earlier, it only gave you 100 keywords has just given us 400... and we could have selected even more by sliding that slider up further.)
Right-Click on the mouse and select "copy keywords to project 2"
Step 3
Select only the Google checkbox under step 3. Select only "top bids" under step 4. Under step 5 choose only Google broad match and click ok.
Step 4
Click on the column heading titled "Searches" to sort the keywords in descending order, with the keyword being searched the most at the top.
Alright, now all we need to do is scroll down and look at the R/S ratio, which has automatically been calculated for us for EVERY single keyword. We'll look for keywords that have been searched for quite often and have a low R/S ratio... As we scroll down I've already found a potentially profitable keyword: gardening tool
You can see from the example above that the keyword "gardening tool" was searched for 7,588 times last month and has 14,700 competing websites... which gives us an R/S ratio of only 1.94!
This appears to be a starving crowd. With that many searches each month, you could pretty easily create a websites based on all sorts of Gardening Tools. You could either sell actual gardening tools OR you could write articles related to different gardening tools and then ad some Adsense to those pages...
Get search engine traffic and with a top ranking, you could easily make quite a bit of money with that many searches each month. Given that there are only 14,700 competing sites, it makes your chances of ranking well, MUCH easier.
We could easily do this with other keywords that Keyword Elite has found for us. As we scroll down further, you can see other keywords like: gardening tip
This only has an R/S ratio of .10! That's incredible. Create a website based on gardening tips and with only 880 competing sites, don't you think you could beat these other jokers?
... and more keywords like: raised bed gardening
I don't even know what that is... but I bet cha it's a profitable keyword!
You can do all sorts of things with this information. Click on any column in Keyword Elite to sort the rows. If you click on the R/S column, you can show the lowest R/S ratios at the top and work your way down. I use this 1 feature every time I want to find a new market to exploit. It's essential for me.
Well that wraps up this chapter. I hope you've already started to put into practice some of the things you've learned so far. If not, make it a point to start today!